“Do you think AI will wipe out creativity?” Swami asked me the other day over coffee. As a writer, that was something on my mind. I had seen some of the recent AI tools and what they could do. It did feel like some of the AI might help. But it also did feel like … Read more
It was exactly five years back that I started writing my first novel – on this day. Since then, I have stuck to writing as one of my primary preoccupations, resulting in publishing many more books. That doesn’t necessarily qualify me for advising anyone on writing. But at the very least, it qualifies me on … Read more
Last weekend over coffee, Swami started, not with a question as he often does, but with an observation. “A few years back, I was told that I need to post on LinkedIn regularly twice a week for it to work,” he started. “Only then will there be recognition of my knowledge and expertise as a … Read more
Hundreds of books get published everyday. Maybe thousands. And most of them don’t sell more than ten copies. Some not even that many. Yet, no one who has ever written a book regrets that they wrote one. So what are the reasons to write a book? I came up with a few. Here is the … Read more
“This ad says Jockey. Or Nothing,” Jigneshbhai started our coffee chat the other day looking at this ad in a magazine. Swami and I wondered why he was looking at these kind of ads in a cafe. But he was engrossed in it. “The idea is to tell their target audience that they should not … Read more
Or a Facebook author page. Or an Amazon author profile. Or a Spotify account. Take your pick. Creators keep getting told this all the time. Yes, it is true that with all these platforms, based on whether you are a writer, a musician, a singer, a painter, or any other creator, you get ready access … Read more
A person who is 6 feet tall is taller than another who is 5 feet tall. 90 kg weighs more than 70 kg. A bank balance of 5 Lakhs is more than a bank balance of 25,000. A distance of 100 km is more than the distance of 25 km. You get the drift. A … Read more
The other day we decided to watch a movie on Netflix. There was one I had in mind but there were no ratings for it. So, we didn’t choose it. Then, after 15 minutes of browsing, we still hadn’t decided and switched off the TV. Life used to be simple. You go to a bookstore … Read more
“When a piece of music is good, it gets a lot of claps,” Jigneshbhai said last weekend. At the cafe, the instrumental music of Ustad Zakir Hussain was being played. Swami and I were engrossed in listening to it. “When a piece of music is great, it gets silence,” Jigneshbhai added, and that struck us. … Read more