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Peter Drucker, the management guru, said, “This is by far the best book on investment policy and management.”
The more I read books on investing, the more I get convinced that investing is much simpler than most people think or are told. Simple, but not easy as Buffett had once said.
Most of what one really needs to know is included in ‘The Intelligent Investor‘ by Ben Graham. I think everything else is either some adaptation, repetition or not very useful.
‘Winning the Loser’s Game’ by Charles D Ellis is another such book which is a good read on investment policy, and contains some timeless techniques repeated over and over again. The problem is not in understanding the lessons, it is in the implementing.
The underlying theme of the book is that due to the predominance of professional institutions in the markets in recent years, the very fact that each of them competes on the basis of trying to beat the market makes it impossible for any of them to consistently win – hence making it the loser’s game.
For individual investors who are sidelined in this mad rush, reconciling to this fact and not trying to compete, but rather plodding along and trying to minimize mistakes, and refusing to play the game is the only real way they can win. And they can do that by adopting an investment policy with index funds, which provide them with an unfair advantage, at the core of it.
But if that is the simple message of this book, why waste 200+ pages on it?
Right at the outset, in the foreword, it is candidly stated that most of the message of such books can be completed in 2-3 pages of prose, (or as Scott Adams said in 1 page).
“Each of these books outlines an easy-to-understand solution that could be distilled to two or three pages of prose. Why, then, do the books run hundreds of pages? While it takes a short time describe the conclusion, the bulk of the message provides the motivation for establishing a sensible program and the conviction for maintaining it through thick and thin.”
That is the reason, if someone can provide the motivation and the conviction, it is still worth it. So at the cost of repetition, here are some of the key wonderful lines from this book ‘Winning the Loser’s Game’, which hopefully will serve that purpose.
“The principal reason you should articulate your long-term investment policies explicitly and in writing is to protect your portfolio from yourself – helping you adhere to long-term policy when Mr. Market makes current markets most distressing and your long-term investment policy suddenly seems most seriously in doubt.”
“Don’t trust yourself to be completely rationally when those all around you are driven by emotion. You are human too.”
“The biggest challenge is neither visible nor measurable; it is hidden in the emotional incapacities of each of us as investors. Investing, like parenting teenagers, benefits from calm, patient persistence and a long-term perspective and constancy to purpose. That’s why “know thyself” is the cardinal rule in investing.”
“The hardest work in investing is not intellectual; it’s emotional. Being rational in an emotional environment is not easy, particularly with Mr. Market always trying to trick you into making changes. The hardest work is not figuring out the optimal investment policy; it’s sustaining a long-term focus – particularly at market highs or market lows – and staying committed to your optimal investment policy.”
“Knowing history and understanding its lessons can insulate us from being surprised.…For the serious student of markets, they are not truly surprises: Most are really almost actuarial expectations, and long-term investors should not over-react. Sharp losses are to be expected and even considered normal by those who have studied and understand the long history of stock markets.”
“The story of the first hot, then ice-cold fund manager exemplifies the pathology of the mutual fund industry. On the way up, the fund management company and the press lionize the manager, attracting attention to the winning strategy. Investors respond by throwing bushels of money at the seemingly invincible stock picker. Assets under management and performance peak simultaneously. Investors suffer as performance deteriorates. The fund management company, the press, and the public turn their attention elsewhere, ignoring the embarrassment of the fallen hero. The fund management company gets paid. The fund manager gets paid. The investor pays.”
“When profit motive meets fiduciary responsibility, profits win, investors lose.”
And finally, after much repetition, Charles Ellis, in the final chapter, provides a simple summary, again. Which is simply this:
“You or no one else can ever beat the market consistently. If someone can, you can’t tell who it will be. So focus on your asset allocation, don’t lose to Mr Market’s moods, and use index funds, and you will beat most over the long-term – which is 20 years or more.” That’s about it.