“Wasn’t it Abraham Lincoln who said Democracy is a government of the people, by the people and for the people?” Jigneshbhai asked me and Swami the other day when we met over coffee.
Swami replied, “Yes, that is correct,” after quickly checking it on Google on his phone. “Why do you ask?” he added.
Jigneshbhai had a wry smile on his face. He started, “Yesterday, I met a young friend who runs a digital marketing company.”
“So, what about that?” Swami asked. And I added “And why did you meet the youngster?”
Jigneshbhai took a sip from his coffee mug while I and Swami waited for his answer.
He looked at me and pointed his finger towards a book he was carrying. “Well, I met him for your book. Don’t you remember you told me to get a website done for your new book?”
“Oh, yes, I totally forgot. Have you got the website done?” I said. It had escaped my mind.
“Yes, I have. The website is ready. He had some idea on how to promote it, and I was flabbergasted by what he said.”
“What did he say?” Swami intervened this time.
Jigneshbhai took a pause again. “Well, he said because the book is about money – 21 Steps to Money Nirvana, our dear writer should have a blog around that topic. That is what will attract interested people, he said.”
Swami noticed that my face was suddenly down. He seemed to sympathize with me. “As if writing a book isn’t enough, you want the author to write blog posts? And that too, he has to make it up?”
“Yes, it is called content marketing, and that’s how traffic increases, he said,” Jigneshbhai enlightened us on his new-found knowledge.
“I am a writer. I am not going to write these meaningless marketing blogs. I don’t understand SEO, search and keywords and all that stuff,” I protested.
Jigneshbhai had another all-knowing smile on his face. Swami and I waited for him to say something with bated breath.
“Don’t worry, I know that. He gave us a solution for that,” Jigneshbhai said.
“And what is that?” both me and Swami said in unison.
“He said he had an AI program for generating blog posts. You just give it some topics and post length and tone, and it will generate a post every week or even every day if you want.” Jigneshbhai informed us.
“What? But who reads such blog posts which have no human element?” Swami asked.
“Yes, no one reads them,” I agreed.
Jigneshbhai had another smile on his face. “Well, he had another solution for that. He said he has some AI bot to generate traffic that will read the blog posts. That way, he claims it will make the site popular on search engines,” he said.
Swami and I didn’t know what to say. But Jigneshbhai was excited.
He sipped the coffee and said, “He called it the new democracy – content written by the AI, of the AI and for the AI.”
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