This is Marketing – Notes 1

I recently read a book titled ‘This is Marketing’ by Seth Godin. As per my habit, I marked out some notes which I found useful while I was reading. I have collated some of the ones which I found worth sharing and put them together below. Take a read!

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It doesn’t make any sense to make a key and then run around looking for a lock to open.

Your emergency is not a license to steal my attention. Your insecurity is not a permit to hustle me or my friends.

Time to get off the social media merry- go- round that goes faster and faster but never gets anywhere.

Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.

If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile.

Once you’re clear on “who it’s for,” then doors begin to open for you.

Choose the people you serve, choose your future.

The smallest viable market is the focus that, ironically and delightfully, leads to your growth.

The goal of the smallest viable audience is to find people who will understand you and will fall in love with where you hope to take them.

“It’s not for you” shows the ability to respect someone enough that you’re not going to waste their time, pander to them, or insist that they change their beliefs.

Everything that we purchase—every investment, every trinket, every experience—is a bargain. That’s why we bought it. Because it was worth more than what we paid for it. Otherwise, we wouldn’t buy it.

You can’t be perfect in the eyes of an early adopter; the best you can do is be interesting.

This is the lock and the key. You’re not running around grabbing every conceivable lock to try out your key. Instead, you’re finding people (the lock), and since you are curious about their dreams and desires, you will create a key just for them, one they’ll happily trade attention for.

Find your lock and the keys will be obvious to you and them.